H2O Insider

Clearly Filtered Review

Founded 2011San Diego, CAindependent

Clearly Filtered makes pitchers, bottles and under-sink filters. NSF and WQA list its pitcher for chlorine, taste and odor only, with no lead or PFAS listing.

8.0
H2O Insider Score
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Clearly Filtered review: representative filter type shown in a home kitchen
Illustrative photo of this product type, not the specific product reviewed.

Clearly Filtered: Sold on PFAS, No PFAS Certification

Clearly Filtered occupies a unique position in the water filter market, built on PFAS reduction performance. Its pitcher has no PFAS certification. NSF and WQA list it under NSF/ANSI 42 for chlorine and taste and odor only. While Brita, PUR, and ZeroWater dominate market share, Clearly Filtered competes on the brand's own PFAS test reports.

The brand says it tests against 365+ contaminants across its product line. Its certification coverage is narrower. The pitcher is listed under NSF/ANSI 42 (chlorine, taste and odor) and NSF/ANSI 372 (lead-free materials).

Clearly Filtered Brand Score: 8.0/10

The average of the category scores below.

NSF Certification Coverage4.0

NSF and WQA list the pitcher under NSF/ANSI 42 (chlorine, taste and odor) and 372 only. No 53, 401 or PFAS listing found.

PFAS Removal Performance9.8

The brand markets PFAS reduction. No PFOA/PFOS listing found. We have no lab figures of our own.

Lead Removal9.5

No lead claim listed. We have no lab figures of our own.

Contaminant Breadth9.5

Brand says it tests against 365+ contaminants

Value vs Performance7.5

$90 pitcher + $25/100-gal filters — premium price, premium performance

Filter Life (Pitcher)7.0

100-gallon pitcher filter life is average — shorter than some for its price

Under-Sink System Value9.5

2,000-gallon filter life = $0.0125/gallon — lowest cost per gallon of any non-RO system

Market Availability7.0

Primarily sold direct and on Amazon — not in major grocery/pharmacy chains

Clearly Filtered vs The Pitcher Competition

PitcherPricePFAS claim listedNSF 53 (Lead)$/gallon
ZeroWater*$35✓✓$0.38–$1.00
PUR Plus$30✓✓$0.50
Brita Elite$42✗✓$0.10
Clearly Filtered$90✗✗$0.25
Epic Nano$45✗✗$0.12

*ZeroWater certification applies to the ZR-0810N 10-Cup Ready-Pour Round Pitcher (IAPMO, NSF/ANSI 53: lead, mercury, PFOA, PFOS, hexavalent chromium; 15 gallons). Other ZeroWater models may differ. PUR Plus PFAS claim is total PFAS for the PPF951K filter (IAPMO). Certification columns reflect NSF, IAPMO and WQA listings checked September 2026. Per-gallon cost calculated on filter replacement cost ÷ rated filter life.

The PFAS Decision Point

If the EPA's April 2024 PFAS standard (4 ppt MCL for PFOA and PFOS) concerns you, choose a filter with a listed PFAS claim. In pitchers, IAPMO lists the ZeroWater ZR-0810N ($35) under NSF/ANSI 53 for PFOA and PFOS, and the PUR Plus PPF951K filter ($30 pitcher) for total PFAS. For households willing to install, WQA lists the Aquasana AQ-5300+ ($149) under NSF/ANSI 53 for PFOA/PFOS. We found no PFAS certification listing for its pitcher or its 3-Stage Under-Sink ($395, $0.0125/gallon) (checked September 2026).

Related Reading

Clearly Filtered Product Line

7.1
Pitcher
Clearly Filtered Water Pitcher

Clearly Filtered Water Pitcher

clearly filtered

$90+ $140/yr

  • ✓NSF/ANSI 42 listing for chlorine and taste and odor
  • ✓Removes fluoride (unusual for a pitcher)
6.2
Under-Sink

Clearly Filtered 3-Stage Under-Sink

clearly filtered

$395+ $120/yr

  • ✓Sold direct and on Amazon
  • ✓2,000-gallon filter life (2 years)
Price unavailable
6.1
Pitcher

Clearly Filtered Insulated Water Bottle

clearly filtered

$30+ $40/yr

  • ✓Portable PFAS removal
  • ✓Insulated stainless steel
Price unavailable

Frequently Asked Questions